The same unit priced on each marketplace from its own published rate card, side by side: what each one charges, what is left, and how long each takes to pay you.
Swipe the cards sideways to move between platforms.
Choose the platforms you are weighing up, give the price you sell at and the category you sell in, and this prices the same unit on each one from its own published rate card.
Because the platforms do not charge for the same things. A marketplace that takes a commission on every sale and fulfils the order is a different cost structure from a storefront that charges a monthly subscription and payment processing and leaves the shipping to you. The headline percentage tells you very little on its own: what matters is the total of everything each one charges on your unit, at your price, in your category - plus what you still have to pay for yourself on the platforms that charge you nothing for it.
Marketplaces are variable-cost businesses from a seller's point of view: Amazon's referral fee and eBay's final value fee both scale with the sale price, and you pay them only when something sells. A storefront is closer to fixed-cost: the subscription is the same whether you sell one unit or a thousand, and the per-sale charge is payment processing rather than commission. That is why the cheapest platform at one volume is not the cheapest at another, and why a comparison of one unit is a starting point rather than a conclusion.
That the platform does not charge that fee - and the table says why rather than leaving you to guess. Sometimes the cost has moved: a platform with no fulfilment fee is not fulfilling the order, so you ship it or pay a third party to, and the table shows what Amazon's own Multi-Channel Fulfillment would cost on the same unit so the shifted cost has a figure beside it. Sometimes the mechanism is different: a platform with no commission is taking its share through payment processing and a subscription instead. An empty cell is never a zero.
Because the platforms publish in different currencies. Comparing a figure in pounds against one in dollars means applying an exchange rate, and this page holds none - so the two are listed side by side in their own currencies with nothing converted between them, and no difference is stated. The price you enter is read as a figure in each platform's own currency, which is what each one would charge on it.
You choose a category on the leftmost platform, and the others are matched to it from a published equivalence table. Where the match is exact the column says so; where it is approximate the column says that too, with the reason. Where there is no equivalent at all - some categories only exist on one platform - the column asks you to pick one rather than quietly using a neighbouring category's rate. You can override any of them.
No, and it names what it leaves out. The table is per-unit fees on one sale. Costs charged per account rather than per unit - a monthly selling plan, a store subscription - are listed separately at their own monthly amount and never divided into a per-unit figure, because they do not change when you sell one more unit. Storage, advertising and your own shipping are yours to supply. Any fee the published card charges but this page cannot put a figure on is listed by name with the reason.
This compares per-unit marketplace fees. What you keep also turns on fulfilment costs, advertising efficiency, your cash cycle, and the thirty-odd other things we track - none of which a fee table shows.
Fee data computed from 345 published sources across the platforms above, last verified 2026-09-05. Every figure on this page traces to the rate-card row it came from.